TikTok
IRLCreatorLiveWorkshop
Designed for new creators, featured 8 interactive workshops on improving live content quality
Experience Design Leader
overview
New TikTok creators needed hands-on guidance to improve their live streaming content quality and drive sales performance. Existing online resources weren't cutting it.
Creator workshop highlight reel
approach
Designed and delivered 8 custom large-scale in-person workshops across multiple cities, featuring interactive sessions on various aspects of improving live content quality, from camera setup to audience engagement techniques.
leadership & team
Led end-to-end event strategy across 8 workshops in multiple cities. Coordinated with regional creator operations teams, managed vendor relationships with a multi-million dollar budget, and built the operational playbook that enabled the format to scale to 5 countries without my direct involvement — the ultimate test of sustainable leadership.
results
8
custom IRL large-scale creator workshops delivered
2000+
creators trained
82%
growth in creators LIVE GMV performance
500M+
impressions
gallery
TikTok Shop — ATL Recap
TTS creator follow
Juneteenth experience
next project
Delivery Safety