hi, i'm
nelsonjames
experiencedesignleader
ihelporganizationsbuildlearningexperiencesthatactuallychangebehavior
I started at NYU studying how people learn — then spent the last five years proving it at scale. At Slack, I reimagined sales enablement as something people actually wanted to use. At Amazon, I turned driver safety training into an interactive experience across 10 global regions. At TikTok, I was the first hire to build their entire creator learning infrastructure — building programs that scaled globally.
Now at Meta, I'm building the company's first AI learning studio — serving 5M+ learners and developing the production workflows that make it all possible at scale.
how i lead
i build things that outlast my involvement — teams that don't need me, systems that scale without me, and cultures that sustain after me.
build systems, not dependencies
The best measure of my leadership is what keeps running after I move on. I design programs, playbooks, and teams that scale without me.
empower teams to own outcomes
I hire for potential and coach toward ownership. My teams don't wait for direction — they drive strategy and bring me into decisions, not the other way around.
lead through trust, not title
Cross-functional influence is how things actually get built at scale. I earn buy-in by shipping proof, not slide decks.
measure what matters
If we can't measure the impact, we can't justify the investment. I build analytics into everything from day one — not as an afterthought.
selected work
learners served
AI Learning Studio
Built Meta's first AI learning studio with $4M budget — video content, interactive modules, personalized learning, and live programming. Developed AI production workflows that saved $10M+ in production costs and made the team 7x faster.
view project →learners in US
reduction in repeat violations
TikTalk
Used just-in-time learning to teach users immediately after a violation occurred on TikTok's For You Feed, reducing repeat violations by 90% in A/B test.
view project →creators trained
IRL Creator Live Workshop
8 custom IRL large-scale creator workshops delivered, training 2000+ creators with 82% growth in LIVE GMV performance.
view project →global regions
Delivery Safety
Amazon's first interactive training video-animation test, piloted in the US then scaled to 10 global regions covering 30 different topics on driver safety.
view project →employees impacted
ART 2026 Redesign
Led the end-to-end redesign of Meta's ART platform — the internal hub for learning, development, and performance reviews used by 200K+ employees. Modernized the experience to increase engagement and reduce time-to-task.
view project →experience
Five years of building learning infrastructure at the companies shaping how we work, create, and connect.
Meta
currentAI Learning Solutions, Lead
Aug 2025 — Present
TikTok Shop
Creator Marketing, Management & Learning Design Lead
May 2023 — Aug 2025
Amazon
Senior Learning Experience Designer
Sep 2022 — May 2023
Slack
Senior Instructional Designer
Aug 2021 — Sep 2022
NYU Tandon
M.S. Integrated Digital Media · B.S. Science & Technology
moments
nelson james
2026