hi 👋🏾

i’m nelson james.
a experience design leader.

i help drive organizations through data, learning, and community-driven marketing

community engagement.
learning.
disruptive design.
experiential marketing.

my role is to disrupt the status quo, provide actionable strategic insights, and transforming user experiences

some works…

🔹7.4x more engagement and 3.2x awareness

🔹8 out of 10 found extremely helpful

🔹120 million impressions

🔹used just-in-time learning to teach users immediately after violation occurred on TikTok's For You Feed, reducing repeat violations by 90% in A/B test

TikTalk

A 17 episodic series on TikTok Shop policy. Click here for the interactive knowledge guide displayed after video.

🔹 8 custom IRL large-scale creator workshops delivered

🔹 2000+ creators trained

🔹82% growth in creators LIVE GMV performance

🔹500 million+ impressions

IRL Creator Live Workshop

Designed for new creators, featured 8 interactive workshops on various portions of improving live content quality.

🔹 amazon’s first interactive training video-animation test

🔹 piloted in the US, then scaled to 8 regions

🔹 covers 30 different topics on driver safety

🔹 delivered through a custom LMS built into the driver app

Delivery Safety

1 portion of a 8-episodic interactive training video animation certification for Amazon Flex drivers.